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As VP of Advertising & Business Development, Anna Herceg oversees Seed Media Group's cross-platform advertising sales effort and is responsible for crafting deep relationships with major national advertisers.
Prior to joining Seed, Anna was Director of Development for Country Music Media Group where she developed and managed blue-chip advertiser accounts, executed added value marketing programs, recruited and trained sales executives and supervised advertising revenue budgeting and projections for the pre-eminent titles in the country music category -- Country Music and Country Music Weekly.
Her publishing career began at Psychology Today where, as Advertising Manager, Anna managed and built high-profile national accounts, oversaw recruiting and training of sales executives, launched a successful annual Special Section and was responsible for significant increases in advertising revenue.
Born in Sydney, Australia and of Croatian heritage, Anna was educated around the world and is conversant in four languages. She received her BA from New York University and resides in Manhattan. | 