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Andy Martel has a Bachelor of Music with emphasis in Music Business degree from University of Massachusetts. Andy has 9 years of experience working in the music industry developed through his years of work at BMG Music and Video Distribution, Elektra Entertainment, and PKA Management, Inc. before coming to Paid.
At BMG Music and Video Distribution, Andy was supporting and nurturing developing artists through various forms of retail and grass roots marketing as well as support with localized media (radio and print). Following BMG Andy landed his feet at Elektra Entertainment as the North East Marketing Coordinator working closely with the sales and marketing team at Elektra and WEA. Part of Andy’s role at Elektra was to monitor and help adjust record retail orders and sales at the national and local levels of various retailers such as Best Buy, Transworld (FYE, Strawberries), Newbury Comics, etc., set up and execute record retail in-store (and private) artist appearances/signings/performances (with artists such as Trey Anastasio, Natalie Merchant, Remy Zero, etc.) as well as organize visibility campaigns with the WEA marketing staff throughout the North East.
After working with Elektra Andy decided to work closer with recording/touring artists and landed a spot at PKA Management, Inc. Andy manages the day to day activities for the group Rockapella (from touring including planning and coordinating US, European and Asian tours, album sales/releases, overseeing their website with content and merchandise, new business, etc.). In addition to Rockapella PKA also is a partner in managing DMC from the group Run DMC and PKA is also a partner in managing the Run DMC brand. Andy helped in the preparation, planning strategy and execution of the release of DMC’s debut solo album Checks Thugs and Rock N’ Roll and acted as the record label coordinating all the elements to the marketing and support of the record (via radio, press, in-store promotion, etc).
On top of these clients Andy also works closely with Aerosmith consulting for the band as part of PKA Management. Andy helps in overseeing Aerosmith.com, Aeroforceone.com (their fan club website) including the set-up of selling ticketing packages for their tours, coordination of developing and selling new fan club merchandise, among more.
To Andy’s credentials is also added Associate Producer on various Aerosmith videos including the DVD component to the album release Rockin’ The Joint as well as promotional videos as the video used to help support their latest release Devils Got a New Disguise. PKA also oversees Aerosmith’s archives as well as the Aerosmith brand pertaining to the Internet, videos, and imaging. | 