As senior vice president, marketing, Andy Cooley is responsible for understanding the needs of SunGard Higher Education’s customers and creating marketing programs and services to support those needs. Specific areas of focus include corporate and product branding, marketing communications, public and media relations, product marketing, events, and electronic marketing. Mr. Cooley joined SunGard Higher Education in 2002 with the acquisition of Campus Pipeline, where he served as senior vice president of corporate marketing and product management. While there he was in charge of defining new products and services as well as creating the marketing that helped the company become the higher education portal leader. Prior to Campus Pipeline, Mr. Cooley was senior research executive at Wirthlin Worldwide, a strategic research and communications consulting firm. At Wirthlin, Mr. Cooley worked with several Fortune 500 firms, industry groups, and nonprofit organizations including the American Plastics Council, Houston Industries, Beneficial Life, Visa, and the Quest Futures Group, which includes Coke, IBM, Disney, GM, and other industry leaders. Mr. Cooley has a bachelor's degree in English from the University of Utah and a master's degree in public policy from Harvard University. Mr. Cooley is involved in volunteer efforts to enhance the undergraduate experience in higher education and currently serves on alumni boards for both institutions.