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Andy Batkin was appointed CEO of ProLink Media in June of 2007. Mr. Batkin comes to ProLink from Innovative Media Solutions, LLC, where he was CEO and the creator of the People vs. the Pros golf event, which was added to the PGA TOUR’s 2007 Challenge Event schedule, and the Trump Million Dollar Invitational. Prior to starting Innovative Media Solutions, Batkin founded Interactive Marketing, Inc. (IMI). In 1995, IMI became the Interactive Marketing Agency of Record for Yahoo, developing the branding and media plan to build the young company into an Internet powerhouse with a multi-billion dollar valuation. Batkin performed similar work for companies such as NBC, Netscape, Lycos and 24/7 Media, and created SuperBowl.com for the NFL. In 1983, Batkin helped found the interactive media industry, and has more than 25 years experience creating integrated marketing and promotional campaigns for Fortune 500 and entertainment companies and brands like Anheuser-Busch, BASF, CBS, Pepsi-Cola, Walt Disney, NBC, Nickelodeon and ESPN. He is a graduate of Boston University with a BS in Public Communications. At ProLink, Batkin will utilize his extensive media experience to further strengthen the company’s position as a leader in the growing digital out-of-home advertising channel through its cart-mounted GPS screens. | 