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Andrew leads all things creative at Fluid. A co-founder, he owns everything that involves the end user. Form and function unite in a model that draws directly from the worlds of product design and architecture. Innovative. Intelligent. He uses equal parts science and art to guide our creative direction.
The conceptual designs and creative strategies for the majority of Fluid's clients can be credited to Andrew and his team. Floor tile configuators. (Design Within Reach) Boots that rotate. (Timberland) Personalized stamps. (Avery) If it's wowing clients and their customers you're likely to find Andrew behind it.
Andrew co-founded Entasis Design + Development, which merged to form Fluid. Its focus was interactive design and rich media, including broadband applications. As Entasis' Creative Director he provided creative vision and execution for clients such as GTE, Sun Microsystems and Wells Fargo.
When not at Fluid Andrew oversees the creative direction on home improvements and cooking creations. This sense of direction also comes in handy when hiking with his family and two dogs. Andrew holds a BA in Architecture, College of Environmental Design from the University of California at Berkeley.
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