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Amy is responsible for analyzing clients customer experiences and developing experience management strategies that drive profitable growth. Amy also leads CXC’s consulting practice for financial services, and recently referred to as the "Queen of bank profitability", by Ric Carey, SVP Sales and Service, Umpqua Bank at the BAI Smart Tactics and Profitability Conference. Amy was an early pioneer in bank customer profitability analysis combining finance oriented profitability models with customer and marketing data to create actionable metrics and assist sales and marketing to prioritize customer opportunities. Amy is a strategist and marketer with fourteen years of experience at Accenture, Visa and Wells Fargo developing management strategies, customer insights and targeted marketing, sales and service campaigns that build valuable, lasting customer relationships. As a senior manager in Accenture's CRM practice, she was responsible for developing customer relationship management strategies. Prior to joining Accenture, Amy consulted to clients on how to transform data into customer insight. Among her innovations are groundbreaking work in predictive modeling for marketing applications -- including next product purchase prediction -- as well as revolutionary segmentation strategies and retention initiatives.She holds a bachelor’s degree from Loyola University, and an MBA from Tulane University’s A.B. Freeman School of Business. | 