|
Amy manages all field work for RealityCheck. With twenty years of research and strategic planning experience, Amy provides all aspects of research planning for both qualitative and quantitative studies, including screener and questionnaire development, coordination of study to the field, and on-going daily management of the research process until the project is completed. She has worked directly with RealityCheck for the past seven years. Prior to working with RealityCheck, Amy spent 10 years working for several advertising agencies, including, Foote, Cone & Belding (New York City & Chicago), NW Ayer, D'Arcy, Masius, Benton & Bowles, Grey, and CME (all in New York City). She was involved in all phases of research, including implementing and analyzing primary and secondary research for a wide range of clients: SC Johnson, Kimberly Clark, Fidelity, U.S. Army, Citicorp/Citibank, Dominos, Burger King, JC Penney, Nabisco, General Motors Corporate, Ortho, Maxwell House, National Dairy Board and Texaco. In 1992, she became a free-lance Research Planner/Consultant. As a strategic planner, Amy was responsible for gaining in-depth understanding of target audiences and applying it to the development of creative strategies and research. | 