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Profile of Alicia Kolhoff
 

Alicia Kolhoff

 
Market Analyst - IRN Inc.
 
Alicia Kolhoff Email :
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Company Name : IRN Inc.
 
Company Website : www.irn-auto.com
 
Company Address : 2680 Walker Ave. NW
Ste. A, Grand Rapids, MI,
United States,
 
Alicia Kolhoff Profile :
Market Analyst - IRN Inc.
 
Alicia Kolhoff Biography :

Alicia Kolhoff joined IRN, Inc. in 1989. Since 1999, Alicia has been a member of the research staff where she is responsible for conducting primary and secondary market research; authoring custom research reports; and supporting IRN’s strategic planning and business development activities.

Specific examples of her work include gauging the potential of new automotive seating technologies; analyzing the business of a supplier of rear seat entertainment products for an interested investment company; determining the potential for a new supplier in an existing automotive product market; comparing geographic regions to determine a location for a new supplier facility; evaluating whether a large capital machinery investment for a supplier is necessary; surveying the telematics industry for thoughts on where the next big product will come from; and researching the motorsports industry. Alicia also frequently provides customer and competitive analysis reports for clients.

Prior to 1999, Alicia was part of IRN’s automotive forecast team. In that role, she assisted with creating and producing data for IRN’s quarterly Autofutures forecast. In addition, she was primary author of IRN’s monthly sales and production update, and the point person for IRN’s "parts list" customers. Alicia still works closely with IRN's current forecast team helping manage customer relationships as well as assisting IRN's "parts list" customers with the marrying of Autofutures® forecast data to their specific automotive components (most often using Autofutures® Forecaster software).

Alicia is also responsible for the administration, analysis, and output for IRN's biennial supplier survey report titled, "The Dynamics of Price Reduction Requests."

Alicia is a graduate of Grand Valley State University (GVSU) in Allendale, MI, where she earned a B.A. degree in business administration with a management emphasis.

 
Alicia Kolhoff Colleagues :
Name Title Email

Kim Korth

Pres. Please login

Phil Biggs

Exec. VP Please login

Jud McKinley

Exec. VP Please login

Melissa Anderson

VP Please login

Erich Merkle

VP - Forecasting Please login


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