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Senior Vice President - Marketing - Royal Caribbean International
Alice Norsworthy has been with Royal Caribbean Cruise Lines since October 2005, she is currently Senior Vice President, Marketing for Royal Caribbean International. In that role she is responsible for all aspects of the cruise line's marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, and brand development. In her former position at Walt Disney World, Norsworthy served as senior vice president of Business Integration, Products & Services where she was responsible for the development of new products and services concepts for the Walt Disney World Resorts. This included Magical Gatherings, a new line of business targeted toward multi-household travel, and the launch of Disney's Magical Express. Among her several past roles at Disney, Norsworthy led Brand Marketing for the resort including the opening of Disney's Animal Kingdom and Downtown Disney. Norsworthy was also a key contributor to several major events at Walt Disney World Resort including the Walt Disney World 25th Anniversary and the Millennium Celebration and from 1999 - 2001, she served as vice president of Disney Cruise Line Marketing. | 