Alex joined Rustic Canyon, a venture capital firm, as a Venture Partner in 2003. Before joining Rustic Canyon, he was founding partner of Accelerator Venture Partners, and made investments in a broad range of technology startups including Cloudmark, N8 Systems, Soundflavor, Vykor, and Zappos.com. He is a Board observer for Loop Net, Merchant Circle, MobilePlay, and Practice Technologies Inc. Prior to founding Accelerator Venture Partners, Alexander was the Business Development Manager in Microsoft's Silicon Valley office responsible for relationships with the West Coast venture capital community. Alex has worked as a Product Manager in SGI's workstation division and held marketing positions at Activision and Apple Computer. He began his career at Goldman Sachs, where he spent three years as a financial analyst.