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Alex Frost is Vice President for Research Initiatives at Sermo, Inc. In his role at Sermo, Alex is responsible for establishing partnerships with government agencies and academic institutions, in addition to leading Sermo's in-house research and publication efforts. Alex is founder and former president of Science Editors Company, a consulting firm involved in strategic planning, proposal development, and science communications. Over the course of his twelve-year tenure, he led the development of proposals resulting in over $500 million in funding for US-based research centers. Prior to founding Science Editors Company, Alex was a Senior Science Writer and Editor at Biology Editors Company and a bench researcher in cell biology. During the course of his career, his clients have included the United Nations, NASA, Encyclopaedia Britannica, and more than 50 academic research centers. Alex's major interests include science communications, strategic planning, and experimental design. He is currently exploring the use of social media and distributed moderation systems to augment traditional systems of scientific publishing and peer review. Alex's passions extend to applied psychology in communications, and lectures on the use of art and aesthetics in science education and advocacy. | 