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Adam has more than 15 years of experience creating solutions for the financial services and direct mail industries. Prior to launching ID Insight, he was the President of ChexSystems, Inc., a subsidiary of eFunds Corporation, the recognized leader in providing risk and fraud solutions for the retail banking industry. He managed the analytics function, product management and channel strategy functions, and is credited with leading the next generation of product solutions, resulting in double digit growth for this mature $100-million business. While at eFunds, Adam led the introduction of many new products, including DebitBureauSM, FraudFinderSM, QualifileSM, and Integreat!SM into the market.
A recognized name in the analytics area, Adam has won numerous awards for marketing and training, including the Gold Award at the Houston International Film Festival for analytics training and an award from the American Marketing Association for leading the creation of the largest B2B (business-to-business) Webcast in Yahoo’s history. He is a frequent speaker at industry conferences such as the National Center for Direct Marketing. Prior to eFunds, Adam held analytic leadership roles at Deluxe, Time Life and Fingerhut. While at Time Life, he led the development of their credit granting systems and acquisition marketing systems. | 