The group's principal activity is to develop, manufacture and sell electronic products. The group's product includes audio, video and car electronics and audio/video software. The group operates in four segments, namely, car electronics, home electronics, patent licensing and other. Car electronics, manufactures and sells car audio products and car navigation systems. Home electronics, manufactures and sells audio/video equipment for home use. Patent licensing includes the licensing of patents related to optical disc technology and other includes manufacture and sale of computer peripheral equipment, factory automation system, av software, devices and parts. The principal markets for the group is Japan, the United States of America, European countries and southeast Asia. The group's products are sold under its own brand name pioneer.
