The group's principal activities are to design, develop and market high-performance semiconductor solutions for sale to original equipment manufacturers (OEMs) of handheld systems. The group designs the overall product, including the logic and analog circuitry. The group is focused on leveraging its core competencies in integrating logic, analog and memory along with graphics, video, 3D and other multimedia technologies. In addition, the group focuses on operating system software and power management. The group's new product direction is to produce integrated system-on-chip semiconductor products for the handheld Internet appliance market place. The group sells its products to key customers primarily through a direct sales and marketing organization in the United States and through manufacturer's sales representatives in regions where significant customer opportunities exist such as Japan, Taiwan, Hong Kong, Europe and United States.
