Business Information
The group's principle activity is to provide online market research services and gauging consumer interest in marketing campaigns for the market research companies. The group also provides logo testing, web site usability, discrete choice/factor analysis, market size and share estimation, competitive analysis, price elasticity evaluation studies, channel effectiveness, political/voter opinion polls, media awareness testing, and product usage diaries. The group's solutions include concept testing, conjoint analysis, in-home usage tests, pre- and post-market campaign tests, customer satisfaction studies, loyalty program design studies, longitudinal/tracking studies, advertising effectiveness, and brand comparison research. The group operates from United States.
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| Bill Russo | Pres. | N/A | | Hal Brierley | Founder, Chmn., CEO | N/A | | Craig Stevens | Sr. VP - Sales, Business Development | N/A | | David Mellinger | CFO, Exec. VP | N/A | | Joel Davis | Sr. VP - Technology | N/A |
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| Sales Range | 50 to 100 Million | | Employee Range | 101 to 500 |
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