The group's principal activity is to sell brewed, espresso-based and blended beverages, light food items, whole bean coffee and accessories. It also sells whole bean and ground coffees on a wholesale basis through a network of distributors in the office coffee service market and to other wholesale customers including restaurant chains, a grocery store chain, and other retailers. The group's brands include diedrich coffee, gloria jean's coffees and coffee people. It owns and operates 56 retail locations and franchised 426 other retail locations under these brands throughout 34 states and 13 foreign countries. In addition, it also operates a large coffee roasting facility in central California that supplies freshly roasted coffee to its retail locations and wholesale accounts. The group conducts its operations through three segments: retail operations, wholesale operations and franchise operations.
