The group's principle activity is to produce, distribute and market aerobics workout DVDs for personal and professional use. The group intends to operate with two distinct areas of focus, production of aerobics workout DVDs and the distribution and sales of those aerobics workout DVDs. The production of the aerobics workout DVDs will use currently available technologies and will follow proven video to DVD production protocols. Various aerobics movements and routines will be recorded, digitally stored and categorized - forming the Aerobics Movements Library (AML). The movements and routines will then be reformatted and digitally assembled into complete aerobics workouts, at which point they will be burned onto DVD's for sale and distribution. The group intends to offer several different aerobics workout DVDs. These are placed into two different categories, Mass Appeal DVDs (MADs) and Personalized DVDs (PDs).
