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Carolyn O'Keefe has served as Chief Marketing Officer for IHOP Corp. since August 2004. As Chief Marketing Officer, Ms. O'Keefe is responsible for all marketing, advertising, promotions and public relations activities of the Company.
Ms. O'Keefe most recently served as Vice President, Retail Concepts for Baskin-Robbins, the world's largest chain of ice cream specialty stores with more than 4,500 retail stores around the globe. At Baskin-Robbins, she was responsible for business and brand strategy development and directed all marketing, advertising, retail store image and product development initiatives for the Baskin-Robbins brand and franchised outlets within the U.S. and Canada. Previously, Ms. O'Keefe was Vice President, Marketing for the Walt Disney Company's Disney Interactive Division where she led an organization responsible for marketing family-oriented entertainment and educational CD-ROMS and video games. Prior to Disney Interactive, Ms. O'Keefe held various positions with PepsiCo, Inc., including Director, New Products for Taco Bell Corp., and Regional Sales and Operations Manager and Marketing Manager for Pepsi Cola Bottling Group. She received a BA in Liberal Arts from College of the Holy Cross, and a MBA in marketing from New York University. | 