Andrew Cresci is the Vice President of Marketing and Business Development for YouSendIt, the trusted global leader in digital content delivery. In this role, he is responsible for customer acquisition, product marketing, public relations and strategic partnership initiatives for YouSendIt. Cresci has more than 25 years of experience in both public and start-up technology environments in the U.S. and Europe and has executed multiple branding initiatives, multi-tier marketing programs and secured high net-worth business development deals. Prior to YouSendIt, Cresci served as the vice president of Business Development and Distribution for Adobe s Platform Business Unit responsible for Flash Player, Adobe Reader and the Adobe Integrated Runtime. In this role, he is credited with establishing and managing notable distribution contracts with Google and Yahoo. Previously, Cresci was vice president and general manager of Tivo s European business, including its United Kingdom operations. His responsibilities included national marketing programs and international business development, resulting in Tivo s European market awareness increasing by nearly 50 percent. Prior to TiVo, Cresci was co-founder and vice president of Marketing and Business Development for TapCast, a start-up that developed a mobile Internet portal for teenagers. Cresci also held positions at Silicon Graphics (SGI) where he managed teams responsible for product management, product marketing and business development and Hewlett-Packard where he held a variety of successful international sales positions. Cresci graduated from Bath University in the United Kingdom with a Bachelor of Science in Electrical Engineering.