Alice Petzold brings more than 15 years of professional experience driving the business development efforts of top brands and sports properties to her current post of Vice President of Business Development of Sponsor Direct. Ms. Petzold is responsible for guiding sponsorship executives of leading corporations to a new era of efficiencies through Sponsor Direct’s technology-based resource tools. Prior to her role with Sponsor Direct, Ms. Petzold grew the business and marketing efforts of the International Olympic Committee, NASCAR, the Cleveland Cavaliers and the United Soccer Leagues. In her various management positions with these organizations, Ms. Petzold developed a proven reputation to develop and manage incremental sponsorship programs that delivered measurable results for relationships. Ms. Petzold, who resides in Nyack, New York, with her husband, was educated at Ohio University where she earned a B.S. in Journalism and an M.S.A.