Reiss has served as senior vice president of Service Operations for COUNTRY Insurance & Financial Services since April 2004.

In this position, Reiss oversees the COUNTRY Service Operations area, which was created to centralize and coordinate business services to agents and clients of COUNTRY and its alliance companies.

He began his career with COUNTRY in 2000 as vice president of Information Systems.

Reiss earned a bachelor's degree in mathematics from Lake Forest College, Lake Forest, Ill., and a master's of business administration in finance from the University of Chicago, Chicago, Ill. Reiss furthered his education and earned the Fellow, Life Management Institute insurance designation from the Life Office Management Association.