Brian McAllister joined LookSmart as Senior Manager, Business Development in October 2000 and was responsible for all forecasting of distribution deals and costs. He has also served as Director, Business Analytics where he decreased overall traffic acquisition costs by 15%. Currently, Brian serves as Vice President, Business Analytics and is responsible for company-wide analytic resources. He continues to develop and enhance analytic framework providing detailed performance and optimization tracking for all revenue generating initiatives. Brian has over 8 years of experience in Internet financial modeling and over 7 years Internet search analytics.
Prior to LookSmart, he served as Business Development Analyst for Shockwave where he performed comprehensive ROI analysis for companies’ entire content portfolios. He was also Regional Analyst for Ameriscribe Management Services, responsible for analysis and revenue forecasting for West Coast operations.
Brian received a B.A. in Economics from University of Colorado, Boulder. |